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Women Forward


Women Forward, Advisor Group’s women’s initiative, strives to be innovative and provide thought leadership for the support and advancement of women in our industry.

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Vision statement

To transform the financial advice industry into one in which women lead and flourish.

Mission statement

To attract, develop, and nurture women-financial professionals and associates affiliated with our firms through programs that are innovative, educational, and actionable.

W Forum

is our premier event exclusively for the women in our network where they hear keynote speakers, participate in break-out sessions and financial professional-led workshops, and network with their peers.

My Mentor Connect

is designed to tap the knowledge and expertise of our network’s top-producing male and female financial professionals as they provide real world guidance and share their expertise with financial professionals. Central to this flagship program’s success is its focus on collaboration, education, and networking.

The W Source

professional networking program offers a unique and innovative way for female financial advisors to build a W2W networking group with other trusted female professionals such as CPAs, attorneys, and risk management specialists.

W Series

is a sequence of quarterly webinars to support female financial professionals. The webinars focus on best practices, industry trends, and peer perspectives.


in the form of a library of pre-approved client engagement materials are available to enhance all financial professionals’ interactions with women investors and help them grow their practices.

Proud Supporter of

Advisor Group and Woodbury Financial are proud to have taken a corporate “Parity Pledge,” publicly committing to interview at least one qualified woman candidate for every open position, vice president and above.

Learn more about the Parity Pledge

Ready for an Extraordinary Partnership?

Contact us

General Inquiries:

Advisor Selection:

7755 3rd Street North
Oakdale, MN 55128

If you are an existing financial professional interested in joining our firm, please complete the form below. All information is confidential.